The first Christmas launch worth knowing about is already here.
The Liberty Beauty Advent Calendar has arrived and it's exactly the sort of thing that makes it very difficult to maintain any sort of seasonal restraint.
Inside are 29 products, 21 of them full-size, with a stated value of more than £1,300, for £285.
The line-up includes some very good names too. Expect products from Matière Première, Jones Road Beauty, ILIA Beauty and Violette_FR, alongside plenty of other favourites and discoveries.
What we like most is the edit itself. It’s a mix of brands you may already know, names you might have been meaning to try, and the pleasure of having someone with very good taste do the choosing for you.
Yes, it is far too early to be thinking about Christmas. No, that will not stop this one selling quickly.
The real question is whether you have the discipline to open one drawer a day, or whether all self-control is gone by 3 December.